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This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. .
For directors of strategic planning, competitive intelligence analysts, and strategic planners.
|Ch. 1||Basic concepts in strategic management||1|
|Ch. 2||Corporate governance||34|
|Ch. 3||Ethics and social responsibility in strategic management||55|
|Ch. 4||Environmental scanning and industry analysis||71|
|Ch. 5||Internal scanning : organizational analysis||104|
|Ch. 6||Strategy formulation : situation analysis and business strategy||137|
|Ch. 7||Strategy formulation : corporate strategy||163|
|Ch. 8||Strategy formulation : functional strategy and strategic choice||188|
|Ch. 9||Strategy implementation : organizing for action||213|
|Ch. 10||Strategy implementation : staffing and directing||238|
|Ch. 11||Evaluation and control||261|
|Ch. 12||Strategic issues in managing technology and innovation||291|
|Ch. 13||Strategic issues in entrepreneurial ventures and small businesses||316|
|Ch. 14||Strategic issues in not-for-profit organizations||338|
|Ch. 15||Suggestions for case analysis||353|
|Cases in strategic management|
We wrote Strategic Management and Business Policy to introduce you to strategic management—afield of inquiry that focuses on the organization as a whole and its interactions with its environment. The corporate world is in the process of transformation driven by information technology (in particular the Internet) and globalization. Strategic management takes a panoramic view of this changing corporate terrain and attempts to show how large and small firms can be more effective and efficient not only in today's world, but in tomorrow's as well.
This text contains the latest theory and research currently available in strategic management. We sifted through the past 5 years' worth of articles from the following academic and business publications: Academy of Management Journal, Strategic Management Journal, Academy of Management Review, Administrative Science Quarterly, Journal of Management, Long Range Planning, Organization Science, Academy of Management Executive, Organizational Dynamics, Journal of Business Strategy, SAM Advanced Management Journal, Journal of Business Strategies, Strategy and Leadership (previously Planning Review), Strategy and Business, Competitive Intelligence, Journal of Business Venturing, Entrepreneurship Theory and Practice, Harvard Business Review, Business Week, and The Economist.
Both the concepts and the cases have been class-tested in strategy courses and revised based on feedback from students and instructors. The first 10 chapters are organized around a strategic management model that prefaces each chapter and provides a structure for both content and case analysis. We emphasize those concepts thathave proven to be most useful in understanding strategic decision-making and in conducting case analysis. Our goal was to make the text as comprehensive as possible without getting bogged down in any t area. Endnote references are provided for those who wish to learn more about any particular topic. All cases in the combined text and the case text are about actual organizations. The firms range in size from large, established multinationals to small, entrepreneurial ventures, and cover a broad variety of issues. As an aid to case analysis, we propose the strategic audit as an analytical technique.
This book focuses on the following objectives, typically found in most strategic management and business policy courses:
This book achieves these objectives by presenting and explaining concepts and theories useful in understanding the strategic management process. It critically analyzes studies in the field of strategy to acquaint the student with the literature of this area and to help develop the student's research capabilities. It also suggests a model of strategic management. It recommends the strategic audit as 1 approach to the systematic analysis of complex organization-wide issues. Through a series of special issue and comprehensive cases (available in the combined text and the cases text), it provides the student with an opportunity to apply concepts, skills, and techniques to real-world corporate problems. The book focuses on the business corporation because of its crucial position in the economic system of the world and in the material development of any society.
This edition contains many of the same features and content that helped make previous editions successful. Some of the features are the following:
Supplemental materials are available to the instructor from the publisher. These include both Text and Case Instructor Manuals; an Instructor's Resource CD-ROM containing the Concepts IM, Computerized Test Manager, and PowerPoint Electronic Transparencies; New Part-Ending Video; and myPHLIP Web site. Also available are the following Standard Online Courses-Blackboard, Course Compass, and WebCT.
Two comprehensive Instructor's Manuals have been carefully constructed to accompany this book. The first one accompanies the text chapters; the second one accompanies the cases.
To aid in discussing the 14 chapters dealing with strategic management concepts, the Text Instructor's Manual includes:
To aid in case method teaching, the Case Instructor's Manual includes detailed suggestions for use, teaching objectives, and examples of student analyses for each of the 35 cases. This is the most comprehensive instructor's manual available in strategic management. A standardized format is provided for each case:
The Instructor's Resource CD-ROM includes the electronic Instructor's Manual, Win/PH Test Manager, and PowerPoint Electronic Transparencies. Containing all of the questions in the printed Test Item File, Test Manager allows educators to create and distribute tests for their courses easily, either by printing and distributing through traditional methods or by online delivery via a Local Area Network (LAN) server.
New! The 8/e now offers all new part-ending footage shot at Newbury Comics, an exciting and current popular culture retail chain. Segments address key issues such as the company's basic model, mission and vision; and decision-making models. Accompanying case information can be found at the end of the parts in the text.
The PowerPoint transparencies, a comprehensive package of text outlines and figures corresponding to the text and cases, are designed to aid the educator and supplement in-class lectures.
Courses are available in Blackboard, Course Compass and WebCT. These courses feature Companion Web Site and Test Item File Content in an easy-to-use system. Developed by educators for educators and their students, this online content and tools feature the most advanced educational technology and instructional design available today. The rich set of materials, communication tools, and course management resources can be easily customized to either enhance a traditional course or create the entire course line.
Mastering Strategy is the first product in the Mastering Business series. It offers students an interactive, multimedia experience as they follow the people and issues of Canto, Inc., a small Internet startup. The text, video, and interactive exercises provide students an opportunity to simulate the strategic planning experience and chart the future activities for Canto.
Free with any PH text, this guide introduces students to many aspects of e-business and the Internet, providing tips on searching out information, looking for jobs, continuing education, and using the Internet in Management courses.
Participating students qualify for a $10.00, 15-week subscription to the Financial Times. How It Works: Wheelen/Hunger text + subscription package will contain a 16-page full-color Financial Times student guide shrink-wrapped to the text. Bound inside the student guide will be a postcard which entitles the student to claim a pre-paid 15-week subscription to the Financial Times. Free subscription for professors who choose to use this package! Contact your local Prentice Hall representative for more information.