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Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
PART ONE: The Tools of Strategic Analysis
Chapter 1 What Is Strategy and the Strategic Management Process?
Chapter 2 Evaluating a Firm’s External Environment
Chapter 3 Evaluating a Firm’s Internal Capabilities
PART TWO: Business Level Strategies
Chapter 4 Cost Leadership
Chapter 5 Product Differentiation
PART THREE: Corporate Strategies
Chapter 6 Vertical Integration
Chapter 7 Corporate Diversification
Chapter 8 Organizing to Implement Corporate Diversification
Chapter 9 Strategic Alliances
Chapter 10 Mergers and Acquisitions