Strategic Management and Competitive Advantage: Concepts / Edition 2

Strategic Management and Competitive Advantage: Concepts / Edition 2

by Jay Barney, William Hesterly
     
 

ISBN-10: 013613520X

ISBN-13: 9780136135203

Pub. Date: 06/15/2007

Publisher: Prentice Hall

Product Details

ISBN-13:
9780136135203
Publisher:
Prentice Hall
Publication date:
06/15/2007
Edition description:
Older Edition
Pages:
380
Product dimensions:
8.06(w) x 10.02(h) x 0.58(d)

Table of Contents

 

PART ONE: The Tools of Strategic Analysis

 Chapter 1   What Is Strategy and the Strategic Management Process?

Chapter 2   Evaluating a Firm’s External Environment

Chapter 3   Evaluating a Firm’s Internal Capabilities

PART TWO: Business Level Strategies

Chapter 4   Cost Leadership

Chapter 5   Product Differentiation

PART THREE: Corporate Strategies

Chapter 6   Vertical Integration

Chapter 7   Corporate Diversification

Chapter 8   Organizing to Implement Corporate Diversification

Chapter 9   Strategic Alliances

Chapter 10    Mergers and Acquisitions

 

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