Strategic Management and Competitve Advantage: Concepts and Cases / Edition 2

Strategic Management and Competitve Advantage: Concepts and Cases / Edition 2

by Jay Barney, William S Hesterly, William Hesterly
     
 

ISBN-10: 0132338238

ISBN-13: 9780132338233

Pub. Date: 07/02/2007

Publisher: Prentice Hall

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Overview

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Product Details

ISBN-13:
9780132338233
Publisher:
Prentice Hall
Publication date:
07/02/2007
Edition description:
Older Edition
Pages:
656
Product dimensions:
8.24(w) x 10.02(h) x 1.17(d)

Table of Contents

PART ONE: The Tools of Strategic Analysis

Chapter 1 What Is Strategy and the Strategic Management Process?

Chapter 2 Evaluating a Firm’s External Environment

Chapter 3 Evaluating a Firm’s Internal Capabilities

Cases:

Bill Drayton's Ashoka, Apple Computer Inc.: iPod and iTunes, Swatch and the Global Watch Industry, Wal-Mart Stores, Inc., Harlequin Enterprises: The Mira Decision, Nucor in 2005

PART TWO: Business Level Strategies

Chapter 4 Cost Leadership

Chapter 5 Product Differentiation

Cases:

Samsung Electronics, JetBlue: Too Much Turbulence, Bang & Olufsen: The Electronics Entertainment Industry in 2003, The Levi's Personal Pair Proposal, Hong Kong's Ocean Park: Taking on Disney

PART THREE: Corporate Strategies

Chapter 6 Vertical Integration

Chapter 7 Corporate Diversification

Chapter 8 Organizing to Implement Corporate Diversification

Chapter 9 Strategic Alliances

Chapter 10 Mergers and Acquisitions

Cases:

eBay: To Drop Off or Not, Nucleon, Inc., British Sky Broadcasting, L'Oreal- Body Shop Acquisition, Extending the "easy" Business Model: What Should easyGroup do Next?, Hallmark Cards in 2006, Cooper Industries (A), Ben & Jerry's Japan, Toyota's Strategies and Initiatives in Europe, Hewlett Packard in 2001, Vodafone: Out of Many One

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