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Strategic Management Cases: An Integrated Approach / Edition 10
     

Strategic Management Cases: An Integrated Approach / Edition 10

by Charles W. L. Hill
 

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ISBN-10: 1133485715

ISBN-13: 9781133485711

Pub. Date: 02/21/2012

Publisher: Cengage Learning

This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they

Overview

This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.

Product Details

ISBN-13:
9781133485711
Publisher:
Cengage Learning
Publication date:
02/21/2012
Edition description:
New Edition
Pages:
432
Sales rank:
570,758
Product dimensions:
7.90(w) x 9.90(h) x 0.60(d)

Table of Contents

Cases. BUSINESS-LEVEL STRATEGY. Best Buy: Sustainable Customer Centricity Model. Whole Food Markets in 2010: How to Grow in an Increasingly Competitive Market. Herman Miller: A Case of Reinvention and Renewal. Wells Fargo: The Future of a Community Bank. Staples in 2011. The Apollo Group (The University of Phoenix) in 2011. The Evolution of the Small Package Express Delivery Industry, 1973-2010. Airborne Express: The Underdog. Google in 2011. HCSS: Employee Ownership and the Entrepreneurial Spirit. KCI Technologies: Engineering the Future, One Employee at a Time. W.L. Gore: Developing Teams to Meet 21st Century Challenges. Home Video Game Industry, 1968-2011. Tom Tom: New Competition Everywhere. Alarm Ringing: Nokia in 2010. AB Electrolux: Challenging Times In the Appliance Industry. American Airlines Since Deregulation. How SAP's Business Model and Strategies made it the Global Business Software Leader - Part I. Blockbuster, Netflix, and the Entertainment Retail Industry in 2011. CORPORATE LEVEL STRATEGY CASES. SAP and the Global Business Software Industry in 2011 - Part 2. How Amazon.com Became the Leading Online Retailer in 2011. eBay and the Online Auction and Retail Sales Industry in 2011. Is Yahoo's Business Model Working in 2011? Viacom is Successful in 2011. GE: Ecomagination - Driving Sustainable Growth for GE. Cemex's Acquisition Strategy. 3M: The Second Century. Kodak in 2011. Boeing Commercial Aerospace in 2011. STRATEGY AND ETHICS. Merck, the FDA and the Vioxx Recall. Nike: Sweatshops and Business Ethics.

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