Strategic Management Cases / Edition 7

Strategic Management Cases / Edition 7

by Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
     
 

With 30 all-new cases and thorough guides to reading each of them, STRATEGIC MANAGEMENT AND CASES is the best casebook of its kind on the market. With STRATEGIC MANAGEMENT AND CASES, you'll not only learn from the biggest stars of the corporate world, you'll also discover key strategies that smaller companies have used to succeed. And because this edition comes

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Overview

With 30 all-new cases and thorough guides to reading each of them, STRATEGIC MANAGEMENT AND CASES is the best casebook of its kind on the market. With STRATEGIC MANAGEMENT AND CASES, you'll not only learn from the biggest stars of the corporate world, you'll also discover key strategies that smaller companies have used to succeed. And because this edition comes loaded up with study tools, this management casebook will be your go-to resource during test time as well.

Product Details

ISBN-13:
9780324405378
Publisher:
Cengage South-Western
Publication date:
03/28/2006
Edition description:
Older Edition
Pages:
544
Product dimensions:
7.90(w) x 9.90(h) x 0.60(d)

Table of Contents

Case Title: AG Lafley. AMD. Anheuser-Busch. Bank One. China on the i-Way. Citigroup Japan. CQAY Tech. DaimlerChrisler. De Beers. Dell in China. Fiat and GM. GM Defense. Louis
V. Gerstner Jr. Humana. L'Oreal's Bus. Strategy. Lucchetti. Lufthansa. Mapquest. Marks and Spencer. Mass Retailing in Asia. News Corp
2005. 9Live. Nucor in
2005. ONGCs. Porsche. Volkswagen. Tata Steel. Wal-Mart. Williams Sonoma. Viacom.

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