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This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firmás strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.
Chapter 1. Managing Strategically.
Chapter 2. The Fundamentals of Strategic Management.
Chapter 3. The Competitive Environment.
Chapter 4. Financial Markets.
Chapter 5. Internal Analysis: Managing Competences, Costs and Knowledge.
Chapter 6. Creating Future Direction.
Chapter 7. Business Level Strategy.
Chapter 8. Corporate Level Strategy.
Chapter 9. Managing Innovation and the Dynamic Scope of the Firm.
Chapter 10. Leading Organizational Change.
Chapter 11. Designing Organizational Architecture.
Chapter 12. Measuring Organizational Performance.
Chapter 13. Corporate Governance.
Chapter 14. Strategic Management in Transition.