Strategic Management for Travel and Tourism [NOOK Book]

Overview

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies ...
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Strategic Management for Travel and Tourism

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Overview

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Audience: Undergraduate and postgraduate students studying in the travel tourism fields;practitioners.

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Product Details

  • ISBN-13: 9781136362651
  • Publisher: Taylor & Francis
  • Publication date: 4/27/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 420
  • File size: 4 MB

Meet the Author

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting.

George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.

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Read an Excerpt

Ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
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Table of Contents

Preface
Pt. 1 An introduction to the strategic process 1
Pt. 2 Internal analysis 43
Pt. 3 External analysis 151
Pt. 4 Strategic choices 203
Pt. 5 Strategic implementation 283
Pt. 6 Case analysis in strategic management 331
Case 1 Strategic alliances in the airline industry 337
Case 2 Holidaybreak plc: adapting for success 347
Case 3 Leicester Promotions: destination management for maximizing tourist potential 358
Case 4 My Travel plc (formerly Airtours): competing in the travel industry big league 362
Case 5 Competitive strategy at Ryanair 375
Case 6 The UK outbound tour operations industry 378
Glossary 391
Index 401
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