Strategic Management for Travel and Tourism

Strategic Management for Travel and Tourism

by Nigel Evans, George Stonehouse, David Campbell
     
 

View All Available Formats & Editions

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studiesSee more details below

Overview

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Read More

Product Details

ISBN-13:
9781136362651
Publisher:
Taylor & Francis
Publication date:
04/27/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
420
File size:
3 MB

Read an Excerpt

Ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >