Strategic Management: Concepts and Cases / Edition 9

Strategic Management: Concepts and Cases / Edition 9

2.5 2
by Fred David, David
     
 

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ISBN-10: 0130479128

ISBN-13: 9780130479129

Pub. Date: 10/30/2003

Publisher: Prentice Hall

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing,

Overview

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.
For management professionals, small business owners and others involved in business.

Product Details

ISBN-13:
9780130479129
Publisher:
Prentice Hall
Publication date:
10/30/2003
Edition description:
Older Edition
Pages:
832
Product dimensions:
8.24(w) x 10.16(h) x 1.46(d)

Table of Contents

CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Walt Disney Company, Inc.— 2007
PART 2 &
Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &
Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &
Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX

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Strategic Management: Concepts and Cases (MyManagementLab Series) 2.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Warning: MyManagement Lab is not included with the the nookstudy version of this text. You will have to go out and purchase it for more money if instructor requires it. Hmmm....Still trying to figure out what MyManagementLab Series means on this site?