Strategic Management: Concepts and Cases / Edition 9

Strategic Management: Concepts and Cases / Edition 9

by Fred David, David
     
 

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing,See more details below

Overview

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.
For management professionals, small business owners and others involved in business.

Product Details

ISBN-13:
9780130479129
Publisher:
Prentice Hall
Publication date:
10/30/2003
Edition description:
Older Edition
Pages:
832
Product dimensions:
8.24(w) x 10.16(h) x 1.46(d)

Related Subjects

Table of Contents

Preface
Introduction
How to Analyze a Business Case
Pt. 1Overview of Strategic Management2
Ch. 1The Nature of Strategic Management2
Pt. 2Strategy Formulation54
Ch. 2The Business Mission54
Ch. 3The External Assessment78
Ch. 4The Internal Assessment118
Ch. 5Strategies in Action156
Ch. 6Strategy Analysis and Choice194
Pt. 3Strategy Implementation234
Ch. 7Implementing Strategies: Management Issues234
Ch. 8Implementing Strategies: Marketing, Finance/Accounting, R&D, MIS Issues274
Pt. 4Strategy Evaluation298
Ch. 9Strategy Review, Evaluation, and Control298
Strategic Management Cases
Service Companies
Manufacturing Companies

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