Strategic Management: Concepts and Cases (MyManagementLab Series) / Edition 13

Strategic Management: Concepts and Cases (MyManagementLab Series) / Edition 13

2.5 2
by Fred R. David
     
 

ISBN-10: 0136120989

ISBN-13: 9780136120988

Pub. Date: 02/09/2010

Publisher: Prentice Hall

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity,

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Overview

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Product Details

ISBN-13:
9780136120988
Publisher:
Prentice Hall
Publication date:
02/09/2010
Series:
MyManagementLab Series
Edition description:
Older Edition
Pages:
704
Product dimensions:
8.70(w) x 10.90(h) x 1.30(d)

Related Subjects

Table of Contents

PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues PART 6: Strategic Management Case Analysis

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Strategic Management: Concepts and Cases (MyManagementLab Series) 2.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Warning: MyManagement Lab is not included with the the nookstudy version of this text. You will have to go out and purchase it for more money if instructor requires it. Hmmm....Still trying to figure out what MyManagementLab Series means on this site?