Strategic Management: Concepts and Cases / Edition 11

Strategic Management: Concepts and Cases / Edition 11

by Fred R. David
     
 

ISBN-10: 0131869493

ISBN-13: 9780131869493

Pub. Date: 03/31/2006

Publisher: Prentice Hall

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and

Overview

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter–globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

Product Details

ISBN-13:
9780131869493
Publisher:
Prentice Hall
Publication date:
03/31/2006
Series:
Alternative eText Formats Series
Edition description:
Older Edition
Pages:
816
Product dimensions:
8.22(w) x 10.32(h) x 1.44(d)

Table of Contents

CHAPTER 1
The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.— 2007
PART 2 &
Strategy Formulation CHAPTER 2
The Business Vision and Mission CHAPTER 3
The External Assessment CHAPTER 4
The Internal Assessment CHAPTER 5
Strategies in Action CHAPTER 6
Strategy Analysis and Choice PART 3 &
Strategy Implementation CHAPTER 7
Implementing Strategies: Management and Operations Issues CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues PART 4 &
Strategy Evaluation CHAPTER 9
Strategy Review, Evaluation,
and Control PART 5 &

Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

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