Strategic Management: Concepts and Cases / Edition 12

Strategic Management: Concepts and Cases / Edition 12

by Fred R. David
     
 

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful… See more details below

Overview

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:

  • A new box on e-commerce appears in every chapter
  • A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
  • Up-to-date international coverage has been integrated throughout the text
  • Over 50 Experiential Exercises that help you learn new management skills
  • A practical — not theoretical — orientation that shows you how to apply what you're reading about
  • Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
  • MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.

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Product Details

ISBN-13:
9780136015703
Publisher:
Prentice Hall
Publication date:
03/13/2008
Series:
Alternative eText Formats Series
Edition description:
Older Edition
Pages:
704
Product dimensions:
8.70(w) x 11.22(h) x 1.26(d)

Related Subjects

Table of Contents

Preface
Introduction
How to Analyze a Business Case
Pt. 1Overview of Strategic Management2
Ch. 1The Nature of Strategic Management2
Pt. 2Strategy Formulation54
Ch. 2The Business Mission54
Ch. 3The External Assessment78
Ch. 4The Internal Assessment118
Ch. 5Strategies in Action156
Ch. 6Strategy Analysis and Choice194
Pt. 3Strategy Implementation234
Ch. 7Implementing Strategies: Management Issues234
Ch. 8Implementing Strategies: Marketing, Finance/Accounting, R&D, MIS Issues274
Pt. 4Strategy Evaluation298
Ch. 9Strategy Review, Evaluation, and Control298
Strategic Management Cases
Service Companies
Manufacturing Companies

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