Strategic Management: Concepts and Cases / Edition 12

Strategic Management: Concepts and Cases / Edition 12

by Fred R. David
     
 

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ISBN-10: 0136015700

ISBN-13: 9780136015703

Pub. Date: 03/13/2008

Publisher: Prentice Hall

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful

Overview

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:

  • A new box on e-commerce appears in every chapter
  • A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
  • Up-to-date international coverage has been integrated throughout the text
  • Over 50 Experiential Exercises that help you learn new management skills
  • A practical — not theoretical — orientation that shows you how to apply what you're reading about
  • Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
  • MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.

Product Details

ISBN-13:
9780136015703
Publisher:
Prentice Hall
Publication date:
03/13/2008
Series:
Alternative eText Formats Series
Edition description:
Older Edition
Pages:
704
Product dimensions:
8.70(w) x 11.22(h) x 1.26(d)

Table of Contents

CHAPTER 1
The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.— 2007
PART 2 &
Strategy Formulation CHAPTER 2
The Business Vision and Mission CHAPTER 3
The External Assessment CHAPTER 4
The Internal Assessment CHAPTER 5
Strategies in Action CHAPTER 6
Strategy Analysis and Choice PART 3 &
Strategy Implementation CHAPTER 7
Implementing Strategies: Management and Operations Issues CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues PART 4 &
Strategy Evaluation CHAPTER 9
Strategy Review, Evaluation,
and Control PART 5 &

Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

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