Strategic Management: Text and Cases / Edition 6

Strategic Management: Text and Cases / Edition 6

by Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner, Gerry McNamara
     
 

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ISBN-10: 0078029317

ISBN-13: 9780078029318

Pub. Date: 09/30/2011

Publisher: McGraw-Hill Professional Publishing

Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing,

Overview

Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Product Details

ISBN-13:
9780078029318
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/30/2011
Pages:
912
Product dimensions:
8.30(w) x 10.10(h) x 1.40(d)
Age Range:
18 Years

Related Subjects

Table of Contents

PART ONE: STRATEGIC ANALYSIS

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analysing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

PART TWO: STRATEGIC FORMULATION

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

PART THREE: STRATEGIC IMPLEMENTATION

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical Organisation

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

PART FOUR: CASE ANALYSIS

Chapter 13: Analyzing Strategic Management Cases

CASES

Robin Hood

Edward Marshall Boehm, Inc.

American International Group and the Bonus Fiasco

Pixar

The Casino Industry

Apple Inc.: Still Taking a Bite Out of the Competition?

Weight Watchers International Inc.

Jamba Juice

Ann Taylor

Heineken

QVC

World Wrestling Entertainment

eBay: Expanding into China

Microfinance: Going Global... and Going Public?

McDonald's

The Movie Exhibition Industry 2013

Is Dippin' Dots Frozen Out

Johnson & Johnson

Zynga

The Boston Beer Company

Southwest Airlines: Is Luv Soaring or Sour?

JetBlue Airlines: Getting Over the “Blues?”

Beiersdorf AG: Expanding Nivea's Global Reach

Louis Vuitton

Nintendo's WiiU

Backers Beware: Kickstarter Is Not A Store

Samsung Electronics

The Windsurfing Industry

Procter & Gamble

FreshDirect: Is It Really Fresh?

General Motors

Is One Ford Really Working?

Campbell: Is the Soup Still Simmering?

United Way Worldwide

Keurig: Convenience, Choice, and Competitive Brands

Yahoo!

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