Strategic Management: Text and Cases / Edition 6by Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner, Gerry McNamara
Pub. Date: 09/30/2011
Publisher: McGraw-Hill Professional Publishing
Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
- McGraw-Hill Professional Publishing
- Publication date:
- Product dimensions:
- 8.30(w) x 10.10(h) x 1.40(d)
- Age Range:
- 18 Years
Table of ContentsPART ONE: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analysing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
PART TWO: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
PART THREE: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical Organisation
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
PART FOUR: CASE ANALYSIS
Chapter 13: Analyzing Strategic Management Cases
Edward Marshall Boehm, Inc.
American International Group and the Bonus Fiasco
The Casino Industry
Apple Inc.: Still Taking a Bite Out of the Competition?
Weight Watchers International Inc.
World Wrestling Entertainment
eBay: Expanding into China
Microfinance: Going Global... and Going Public?
The Movie Exhibition Industry 2013
Is Dippin' Dots Frozen Out
Johnson & Johnson
The Boston Beer Company
Southwest Airlines: Is Luv Soaring or Sour?
JetBlue Airlines: Getting Over the “Blues?”
Beiersdorf AG: Expanding Nivea's Global Reach
Backers Beware: Kickstarter Is Not A Store
The Windsurfing Industry
Procter & Gamble
FreshDirect: Is It Really Fresh?
Is One Ford Really Working?
Campbell: Is the Soup Still Simmering?
United Way Worldwide
Keurig: Convenience, Choice, and Competitive Brands
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