Strategic Management: Creating Competitive Advantages / Edition 6

Strategic Management: Creating Competitive Advantages / Edition 6

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by Gregory Dess
     
 

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ISBN-10: 0077439562

ISBN-13: 2900077439568

Pub. Date: 09/21/2011

Publisher: McGraw-Hill Higher Education

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet

Overview

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Product Details

ISBN-13:
2900077439568
Publisher:
McGraw-Hill Higher Education
Publication date:
09/21/2011
Edition description:
Older Edition
Pages:
592

Table of Contents

PART ONE: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analysing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognising a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

PART TWO: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

PART THREE: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

PART FOUR: CASE ANALYSIS
Chapter 13: Analysing Strategic Management Cases

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Strategic Management: Creating Competitive Advantages 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago