Strategic Management: Creating Competitive Advantages / Edition 6

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Overview

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text&#39s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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Product Details

  • ISBN-13: 9780077439569
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 9/21/2011
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 592
  • Sales rank: 519,543
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.90 (d)

Table of Contents

Part One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantagesChapter 2: Analysing the External Environment of the FirmChapter 3: Assessing the Internal Environment of the FirmChapter 4: Recognising a Firm&#39s Intellectual Assets: Moving beyond a Firm&#39s Tangible ResourcesPart Two: Strategic FormulationChapter 5: Business&#8211Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6: Corporate&#8211Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organisational DesignsChapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical OrganisationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case AnalysisChapter 13: Analysing Strategic Management Cases

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