Strategic Management: Creating Competitive Advantages / Edition 5

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Overview

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text&#39s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
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Product Details

  • ISBN-13: 9780077246266
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 9/21/2009
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 560
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.90 (d)

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analysing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognising a Firm&#39s Intellectual Assets: Moving beyond a Firm&#39s Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business&#8211Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate&#8211Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organisational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical Organisation

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Part Four: Case Analysis

Chapter 13: Analysing Strategic Management Cases

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