Strategic Management: Text and Cases / Edition 4

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Overview

Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.



  • The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.



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Product Details

  • ISBN-13: 9780073404981
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/31/2007
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 944
  • Product dimensions: 8.00 (w) x 10.20 (h) x 1.60 (d)

Table of Contents


Part One: Strategic Analysis
Chapter 1 Strategic Management: Creating Competitive Advantages
Chapter 2 Analyzing the External Environment of the Firm
Chapter 3 Assessing the Internal Environment of the Firm
Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6 Corporate-Level Strategy: Creating Value through Diversification
Chapter 7 International Strategy: Creating Value in Global Markets
Chapter 8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
Chapter 9 Strategic Control and Corporate Governance
hapter 10 Creating Effective Organizational Designs
Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case Analysis
Chapter 13 Analyzing Strategic Management Cases
Cases
1. Robin Hood
2. Edward Marshall Boehm
3. The Skeleton in the Corporate Closet
4. The Best-Laid Incentive Plans
5. Growing for Broke
6. Crown Cork & Seal in 1989
7. Sun Life Financial
8. Automation Consulting
9. Sears/Kmart
10. Enron
11. American Red Cross in 2002 (A)
12. Whole Foods
13. QVC
14. Ann Taylor
15. United Way
16. JetBlue Airways: Is "High Touch Service" the Key Driver for JetBlue's Success?
17. Panera Bread Company
18. Southwest Airlines: From simple to complex ‘LUV’?
19. JohnsoYahoo!
21. Heineken
22. Rocky Mountain Chocolate Factory
23. WWE
24. Procter & Gamble
25. Casino Industry
26. Samsung
27. Claires
28. Caribou Coffee
29. eBay in Asia
30. Apple inc.: Taking a bite out of the competition
31. Wal-Mart: The Challenges of Dominance
32. FreshDirect
33. Nintendo
34. Reader's Digest
35. UPS AND FedEx in the Express Package Delivery Industry
36. Schoolhouse Lane Estates
37. General Motors
38. Ford Motor Company
39. Dippin' Dots Ice Cream
40. McDonald's
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