Strategic Management in Action / Edition 6

Strategic Management in Action / Edition 6

by Mary Coulter
     
 

ISBN-10: 0132620677

ISBN-13: 9780132620673

Pub. Date: 08/17/2012

Publisher: Pearson

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.  See more details below

Overview

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

Product Details

ISBN-13:
9780132620673
Publisher:
Pearson
Publication date:
08/17/2012
Edition description:
New Edition
Pages:
288
Sales rank:
711,915
Product dimensions:
9.70(w) x 7.90(h) x 0.20(d)

Related Subjects

Table of Contents

Chapter 1: Introducing the Concepts

Chapter 2: The Context of Managing Strategically

Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis

Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis

Chapter 5: Functional and Competitive Strategies

Chapter 6: Corporate Strategies

Chapter 7: International Strategies

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