Strategic Management in Action / Edition 5

Strategic Management in Action / Edition 5

by Mary Coulter
     
 

The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and StrategiesSee more details below

Overview

The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.

Product Details

ISBN-13:
9780136078289
Publisher:
Prentice Hall
Publication date:
07/16/2009
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
336
Sales rank:
1,176,227
Product dimensions:
7.90(w) x 9.90(h) x 0.50(d)

Related Subjects

Table of Contents

Chapter 1 Introducing the Concepts Chapter 2 The Context of Managing Strategically Chapter 3 Doing an External Analysis Chapter 4 Doing an Internal Analysis Chapter 5 Functional Strategies Chapter 6 Competitive Strategies Chapter 7 Corporate Strategies Chapter 8 Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

Appendix 1 How To Do a Comprehensive Case Analysis Appendix 2 Sample Case Analysis Appendix 3 Comprehensive Strategy Cases

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >