Strategic Management in Tourism / Edition 1

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Overview

This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. Furthermore, the book covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers in the areas of business studies, tourism and planning.
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Product Details

  • ISBN-13: 9780851992822
  • Publisher: CABI
  • Publication date: 5/28/2000
  • Series: Cabi Publishing Series
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 360
  • Product dimensions: 6.76 (w) x 9.60 (h) x 0.81 (d)

Meet the Author

Luiz Moutinho is at the University of Glasgow, UK.

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Table of Contents

Contributors
Preface
Pt. 1 The Tourism Environment 1
1 Trends in Tourism 3
2 The Marketing Environment for Travel and Tourism 17
Pt. 2 Tourism Marketing Management 39
3 Consumer Behaviour 41
4 Tourism Marketing Research 79
5 Segmentation, Targeting, Positioning and Strategic Marketing 121
Pt. 3 Functional Management in Tourism 167
6 Human Resource Issues in Travel and Tourism 169
7 Financial Management in Tourism 187
8 Operations Management 211
9 Strategic Quality Management 239
Pt. 4 Strategic Planning in Tourism 257
10 Strategic Planning 259
11 The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector 283
12 Demand Modelling and Forecasting 293
13 International Tourism Management 315
Index 337
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