Strategic Management in Tourism / Edition 2

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Overview

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
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Product Details

  • ISBN-13: 9781845935887
  • Publisher: CAB International North America
  • Publication date: 4/28/2011
  • Series: CABI Tourism Texts Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 326
  • Product dimensions: 7.40 (w) x 9.60 (h) x 0.80 (d)

Meet the Author

Luiz Moutinho is at the University of Glasgow, UK.
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Table of Contents

Part One: Tourism Environment, Economic Development, Forecasting and Trends
1. The New Business Environment and Trends in Tourism
2. Futurecast Applied to Tourism
3. The Travel and Tourism Competitiveness Index as a Tool for Economic Development and Poverty Reduction
4. Fuzzy Time Series Forecasting

Part Two: Integrated Management in Tourism
5. Consumer Behaviour in Tourism
6. Strategic Innovation in Tourism Business
7. The Transformation of Distribution Channels
8. Human empowerment, Management and Tourism
9. Operations Management in Tourism
10. Financial Management in Tourism
11. Financial Impact of Tourism Marketing

Part Three: Strategic Vision and Management in Tourism
12. Strategic Planning and Performance Management
13. eTourism Strategy
14. Process-based Management in Tourism
15. International Strategies in Tourism

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