Strategic Management: Formulation, Implementation, and Control / Edition 9

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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson's Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
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Product Details

  • ISBN-13: 9780072980073
  • Publisher: McGraw-Hill School Education Group
  • Publication date: 2/28/2004
  • Edition description: Older Edition
  • Edition number: 9
  • Pages: 900
  • Product dimensions: 7.90 (w) x 10.34 (h) x 1.55 (d)

Table of Contents

Ch. 1 Strategic management 2
Ch. 2 Defining the company's mission and social responsibility 25
App BB&T vision, mission, and purpose 68
Ch. 3 The external environment 77
App Sources for environmental forecasting 115
Ch. 4 The global environment : strategic considerations for multinational firms 119
App Components of the multinational environment 145
Ch. 5 Internal analysis 147
App Using financial analysis 178
Ch. 6 Formulating long-term objectives and grand strategies 190
Ch. 7 Strategic analysis and choice in single- or dominant-product businesses : building sustainable competitive advantages 228
Ch. 8 Strategic analysis and choice in the multibusiness company : rationalizing diversification and building shareholder value 259
Ch. 9 Implementing strategy through short-term objectives, functional tactics, reward system, and employee empowerment 287
App Functional tactics 312
Ch. 10 Implementing strategy : structure, leadership, and culture 320
App Primary organizational structures and their strategy-related pros and cons 359
Ch Strategic control and continuous improvement 365
Sect. A BusinessWeek cases
1 Avon calling - lots of new reps
3 Can Dick Parsons rescue AOL Time Warner?
4 Can Ford pull out of its skid?
5 Can Mike Z work more magic at Motorola?
6 Can Siebel stop its slide?
7 Chipping away at Qualcomm's Chips
8 Down for the count at HVB
9 Expedia : changing pilots in mid-climb
10 FedEx and Brown are going green
11 GE : little engines that could
12 Mitsubishi moves into high gear
13 Pumping up BP
14 Rick Wagoner's game plan
15 Southwest is holding steady
16 Staving on top
17 The Linux uprising
18 The new blue
19 The new Merrill Lynch
20 The NFL machine
21 The Samsung way
22 Thinking outside the big box
23 VW needs a jump
24 Winning in China
25 Yahoo! : act two
Sect. B Comprehensive cases
26 A note on the Cuban Cigar Industry
27 : an Internet infomediary
28 Avon Products, Inc. : the personal care industry
29 Castlerock Veterinary Clinic
30 Citigroup in post-WTO China
31 Conoco's decision : the first annual president's award for business ethics
32 and the Manhattan real estate business
33 Dippin Dot's Ice Cream
34 Eli Lilly & Co. : the global pharmaceutical industry
35 FreshDirect
36 Honda Insight - personal hybrid
37 Huxley Maquiladora
38 IBM global services : the professional computer services industry
39 I'm from the government and I'm here to help you
40 J. P. Morgan Chase & Co. : the credit card segment of the financial services industry
42 Microsoft's Xbox
43 Valassis Communications
44 Pacific Cataract and Laser Institute : competing in the LASIK eye surgery market
45 Perdue Farms Inc. : responding to twenty-first century challenges
46 Prime time can be anytime : TiVo pioneers the personal video recorder
47 The Apollo Group, Inc. (University of Phoenix)
48 Treo : Handspring's last stand?
49 Robin Hood
50 XM radio : the sky is the limit
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