Strategic Management (DK Essential Managers Series) [NOOK Book]

Overview

A practical, guide to improving your strategic management skills which will give you the information and skills to succeed



Find out how to improve your strategic management skills by learning to set boundaries and test and communicate your strategy. You'll learn to analyze your position, understand your skills and define your strategy.



Tips, dos and don'ts and 'In focus' features on what to do in a particular situation, plus real-life ...

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Strategic Management (DK Essential Managers Series)

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Overview

A practical, guide to improving your strategic management skills which will give you the information and skills to succeed



Find out how to improve your strategic management skills by learning to set boundaries and test and communicate your strategy. You'll learn to analyze your position, understand your skills and define your strategy.



Tips, dos and don'ts and 'In focus' features on what to do in a particular situation, plus real-life case studies demonstrate key skills such as how to plan for change, assess the risks and monitor performance. Read it cover to cover, or dip in and out of topics for quick reference.

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Product Details

  • ISBN-13: 9780756667146
  • Publisher: DK Publishing, Inc.
  • Publication date: 2/16/2009
  • Series: DK Essential Managers Series
  • Sold by: DK
  • Format: eBook
  • Pages: 72
  • Sales rank: 1,126,573
  • File size: 2 MB

Meet the Author

Allen C. Amason is Department Head and Associate Professor in the Department of Management at The University of Georgia.

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Table of Contents

1. An Introduction to Strategic Management 2. Understanding Organizational Performance 3. Tools of the Trade: An Overview of the Framework 4. Analyzing the Environment: Assessing the Opportunities and Threats 5. Analyzing Capabilities and Resources: Assessing the Strengths and Weaknesses 6. Strategies for Competitive Advantage: Value, Customers and Transactions 7. Corporate and Multi-Business Unit Strategy 8. Strategy Implementation: Fit, Adaptation and Learning 9. A General Framework: Strategy, Entrepreneurship and International Business 10. Strategic Leadership: Leading and Governing

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