Strategic Management: Theory & Cases: An Integrated Approach / Edition 11

Strategic Management: Theory & Cases: An Integrated Approach / Edition 11

by Melissa A. Schilling, Gareth R. Jones, Charles W. L. Hill
     
 

ISBN-10: 1305081765

ISBN-13: 9781305081765

Pub. Date: 01/01/2014

Publisher: Cengage Learning

This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation

Overview

This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.

Product Details

ISBN-13:
9781305081765
Publisher:
Cengage Learning
Publication date:
01/01/2014
Pages:
896
Product dimensions:
7.90(w) x 10.00(h) x 1.00(d)

Table of Contents

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis. 2. External Analysis: The Identification of Opportunities and Threats. Part II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Internal Analysis: Resources and Competitive Advantage 4. Building Competitive Advantage Through Functional-Level Strategy. Part III: STRATEGIES. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Related and Unrelated Diversification. Part IV: IMPLEMENTING STRATEGY. 11. Corporate Governance, Social Responsibility and Ethics. 12. Implementing Strategy through Organization.

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