Strategic Management: Competitiveness and Globalization, Cases / Edition 8by Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Pub. Date: 01/22/2008
Publisher: Cengage Learning
Strategic Management: Competitiveness and Globalization, Cases, 4e consists of 40 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package. These cases along with those available through CaseNet and Thomson Custom Publishing are completely… See more details below
Strategic Management: Competitiveness and Globalization, Cases, 4e consists of 40 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package. These cases along with those available through CaseNet and Thomson Custom Publishing are completely customizable to fit your course needs.
- Cengage Learning
- Publication date:
- Edition description:
- Product dimensions:
- 7.90(w) x 9.90(h) x 0.70(d)
Table of ContentsIntroduction: Preparing an Effective Case Analysis. 1. ABB in China: 1998. 2. Adidas. 3. Banking on the Internet: The Advance Bank in Germany. 4. Alcoholes de Centroamerica, S.A. de C.V. 5. Amazon.com: Expanding Beyond Books. 6. Beano's Ice Cream Shop. 7. Ben & Jerry's Homemade Inc.: "Yo! I am Your CEO!" 8. Benecol: Raisio's Global Nutriceutical. 9. The Boeing Company: The Merger with McDonnell Douglas. 10. BP-Mobil and the Restructuring of the Oil Refining Industry. 11. British Airways: Latin America. 12. Circus Circus Enterprises, Inc. 1998. 13. Cisco Systems, Inc. 14. Cognex Corporation: "Work Hard, Play Hard." 15. Compaq in Crisis. 16. Enersis: Global Strategy in the Electric Power Sector. 17. Internal Entrepreneurship at Ericsson: Finding Opportunities and Mobilizing Talent. 18. E*Trade, Charles Schwab and Yahoo!: The Transformation of On-line Brokerage. 19. FEMSA Meets the 21st Century. 20. Fleming Companies, Inc.: Year 2000 (Y2K) Compliance: The Communications Debacle. 21. Gillette and the Men's Wet-Shaving Market. 22. Kiwi Travel International Airlines Ltd. 23. KUVO Radio: Marketing an Oasis. 24. LEGO. 25. The Lincoln Electric Company, 1996. 26. The Loewen Group. 27. Madd Snowboards - 1999. 28. Mendoccino Brewing Company, Inc. - 1996. 29. Nuco Corp. and the U.S. Steel Industry. 30. Odwalla, Inc., and the E. Coli Outbreak. 31. Outback Goes International. 32. Philip Morris. 33. Southwest Airlines, 1996. 34. Starbucks. 35. The Stone Group's Diversification Strategy: "Caught Between a Rock and a Hard Place." 36. Sun Microsystems, Inc. 37. The Merger of U.S. Bancorp and Piper Jaffray Companies. 38. Wall Street Journal:Print versus Interactive. 39. Walt Disney Co. 40. Western Pacific Airlines.
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