Strategic Management of e-Business / Edition 2by Stephen Chen
Pub. Date: 05/28/2004
Since the publication of the first edition, significant developments have taken place in both the technology and the markets/i>
This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors.
Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field.
Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business.
Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed
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Table of Contents
Preface to the second edition.
Preface to the first edition.
About the Author.
Chapter 1. Introduction to E-Business.
Chapter 2. The Basics of E-Business Technology.
Chapter 3. The Markets for Electronic Commerce.
Chapter 4. E-Marketing.
Chapter 5. The Economics of E-Business.
Chapter 6. Analysing the Industry Impacts of E-business.
Chapter 7. Developing an E-Business Strategy.
Chapter 8. Implementing an E-Business Strategy.
Chapter 9. Public Policy Issues.
Chapter 10. Future Trends.
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