Strategic Management of E-Business / Edition 1

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Overview

Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and Executive Education courses and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Stephen Chen helps the reader develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets. Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business. There is a balance between theory and practice, teaching business skills and concepts within a sound research-based theoretical framework that will still be of practical value in developing a strategy for electronic commerce.
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Editorial Reviews

Booknews
Chen (strategic management, Manchester Business School) presents a new textbook on e-commerce that attempts to equally treat both the technical "how-to" aspects as well as the academic research related to the topic. After discussing the basic components and issues of e-business technologies, he looks at e-marketing, the economics of e-business, analyzing industry impacts, developing strategy, implementing strategy, and public policy issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780471496335
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/28/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 372
  • Product dimensions: 7.48 (w) x 9.37 (h) x 0.83 (d)

Meet the Author

STEPHEN CHEN is Lecturer in Strategic Management at Manchester Business School and has previously taught at Henley Management College, City University Business School and the Open Business School. His original interests and studies were in natural sciences before he switched to business and management. His career since has spanned both the practical and academic sides of business. This includes practical experience in IT, marketing and strategy in industry, MBA studies at Cranfield School of Management and INSEAD, PhD research at Imperial College, London on the development of core capabilities in multimedia industry and an ESRC postdoctoral research fellowship at City University Business School on management of knowledge and intellectual property in multimedia industries. His current research focuses on the management of strategic change brought about by e-business in industries and firms, new e-business models and successful e-business entrepreneurs.
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Table of Contents

Preface.

Acknowledgements.

About the Author.

Introduction to e-Business.

The Basics of e-Business Technology.

The Markets for Electronic Commerce.

e-Marketing.

The Economics of e-Business.

Analyzing the Industry Impacts of e-Business.

Developing an e-Business Strategy.

Implementing an e-Business Strategy.

Public Policy Issues.

Looking Backwards and Forwards.

Glossary.

Indexes.

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