Strategic Management of Technological Innovation / Edition 4

Strategic Management of Technological Innovation / Edition 4

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by MELISSA SCHILLING
     
 

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion andSee more details below

Overview

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Product Details

ISBN-13:
9780078029233
Publisher:
McGraw-Hill Professional Publishing
Publication date:
11/02/2012
Edition description:
New Edition
Pages:
336
Sales rank:
230,564
Product dimensions:
7.30(w) x 9.10(h) x 0.70(d)

Table of Contents

Chapter 1 – Introduction

Part One – Industry Dynamics of Technological Innovation


Chapter 2 – Sources of Innovation


Chapter 3 – Types and Patterns of Innovation


Chapter 4 – Standards Battles and Design Dominance


Chapter 5 – Timing of Entry

Part Two – Formulating Technological Innovation Strategy


Chapter 6 – Defining the Organization’s Strategic Direction


Chapter 7 – Choosing Innovation Projects


Chapter 8 – Collaboration Strategies


Chapter 9 – Protecting Innovation

Part Three – Implementing Technological Innovation Strategy


Chapter 10 – Organizing for Innovation


Chapter 11 – Managing the New Product Development Process


Chapter 12 – Managing New Product Development Teams


Chapter 13 – Crafting a Deployment Strategy


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