Strategic Management of Technological Innovation / Edition 4

Strategic Management of Technological Innovation / Edition 4

5.0 2
by MELISSA SCHILLING
     
 

ISBN-10: 0078029236

ISBN-13: 9780078029233

Pub. Date: 11/02/2012

Publisher: McGraw-Hill Higher Education

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and

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Overview

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Product Details

ISBN-13:
9780078029233
Publisher:
McGraw-Hill Higher Education
Publication date:
11/02/2012
Edition description:
Net
Pages:
336
Sales rank:
210,132
Product dimensions:
7.30(w) x 9.10(h) x 0.70(d)

Table of Contents

Chapter 1 – Introduction

Part One – Industry Dynamics of Technological Innovation
Chapter 2 – Sources of Innovation
Chapter 3 – Types and Patterns of Innovation
Chapter 4 – Standards Battles and Design Dominance
Chapter 5 – Timing of Entry

Part Two – Formulating Technological Innovation Strategy
Chapter 6 – Defining the Organization’s Strategic Direction
Chapter 7 – Choosing Innovation Projects
Chapter 8 – Collaboration Strategies
Chapter 9 – Protecting Innovation

Part Three – Implementing Technological Innovation Strategy
Chapter 10 – Organizing for Innovation
Chapter 11 – Managing the New Product Development Process
Chapter 12 – Managing New Product Development Teams
Chapter 13 – Crafting a Deployment Strategy

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