Strategic Management of Technological Innovation / Edition 3

Strategic Management of Technological Innovation / Edition 3

by MELISSA SCHILLING
     
 

ISBN-10: 007338156X

ISBN-13: 9780073381565

Pub. Date: 11/16/2009

Publisher: McGraw-Hill Higher Education

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis.

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Overview

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Product Details

ISBN-13:
9780073381565
Publisher:
McGraw-Hill Higher Education
Publication date:
11/16/2009
Edition description:
Older Edition
Pages:
320
Sales rank:
682,488
Product dimensions:
7.20(w) x 9.00(h) x 0.60(d)

Table of Contents

Ch. 1Introduction1
Pt. 1Industry dynamics of technological innovation11
Ch. 2Sources of innovation13
Ch. 3Types and patterns of innovation35
Ch. 4Standards battles and design dominance55
Ch. 5Timing of entry75
Pt. 2Formulating technological innovation strategy93
Ch. 6Defining the organization's strategic direction95
Ch. 7Choosing innovation projects115
Ch. 8Collaboration strategies141
Ch. 9Protecting innovation165
Pt. 3Implementing technological innovation strategy187
Ch. 10Organizing for innovation189
Ch. 11Managing the new product development process213
Ch. 12Managing new product development teams237
Ch. 13Crafting a deployment strategy253

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