Strategic Management of Technological Innovation / Edition 3

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Overview

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

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Product Details

  • ISBN-13: 9780073381565
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 11/16/2009
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 320
  • Product dimensions: 7.20 (w) x 9.00 (h) x 0.60 (d)

Meet the Author

Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business.

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Table of Contents

Ch. 1 Introduction 1
Pt. 1 Industry dynamics of technological innovation 11
Ch. 2 Sources of innovation 13
Ch. 3 Types and patterns of innovation 35
Ch. 4 Standards battles and design dominance 55
Ch. 5 Timing of entry 75
Pt. 2 Formulating technological innovation strategy 93
Ch. 6 Defining the organization's strategic direction 95
Ch. 7 Choosing innovation projects 115
Ch. 8 Collaboration strategies 141
Ch. 9 Protecting innovation 165
Pt. 3 Implementing technological innovation strategy 187
Ch. 10 Organizing for innovation 189
Ch. 11 Managing the new product development process 213
Ch. 12 Managing new product development teams 237
Ch. 13 Crafting a deployment strategy 253
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