Strategic Management of Technological Innovation / Edition 1

Strategic Management of Technological Innovation / Edition 1

by Melissa Schilling
     
 

ISBN-10: 0072942983

ISBN-13: 9780072942989

Pub. Date: 06/25/2004

Publisher: McGraw-Hill Companies, The

Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development.  See more details below

Overview

Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development.

Product Details

ISBN-13:
9780072942989
Publisher:
McGraw-Hill Companies, The
Publication date:
06/25/2004
Edition description:
Older Edition
Pages:
304
Product dimensions:
7.60(w) x 9.10(h) x 0.50(d)

Table of Contents

Ch. 1Introduction1
Pt. 1Industry dynamics of technological innovation11
Ch. 2Sources of innovation13
Ch. 3Types and patterns of innovation35
Ch. 4Standards battles and design dominance55
Ch. 5Timing of entry75
Pt. 2Formulating technological innovation strategy93
Ch. 6Defining the organization's strategic direction95
Ch. 7Choosing innovation projects115
Ch. 8Collaboration strategies141
Ch. 9Protecting innovation165
Pt. 3Implementing technological innovation strategy187
Ch. 10Organizing for innovation189
Ch. 11Managing the new product development process213
Ch. 12Managing new product development teams237
Ch. 13Crafting a deployment strategy253

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