Strategic Management of Technology and Innovation / Edition 2

Strategic Management of Technology and Innovation / Edition 2

by Robert A. Burgelman, Steven C. Wheelwright, Modesto A. Maidique
     
 

ISBN-10: 0256091285

ISBN-13: 9780256091281

Pub. Date: 04/28/1995

Publisher: McGraw-Hill Higher Education

"The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership by using a combination of text, readings, and cases to bring to life the latest research on critical business challenges." Strategic Management of Technology and Innovation takes the perspective of the…  See more details below

Overview

"The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership by using a combination of text, readings, and cases to bring to life the latest research on critical business challenges." Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

Product Details

ISBN-13:
9780256091281
Publisher:
McGraw-Hill Higher Education
Publication date:
04/28/1995
Edition description:
Older Edition
Pages:
944
Product dimensions:
8.34(w) x 10.31(h) x 1.61(d)

Table of Contents

Pt. 1 Integrating Technology and Strategy: A General Management Perspective

Technological Innovation 13

Technological Innovation and Strategy 78

Pt. 2 Design and Implementation of Technology Strategy: An Evolutionary Perspective

Technological Evolution 253

Industry Context 388

Organizational Context 486

Strategic Action 577

Pt. 3 Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities

Internal and External Sources of Technology 719

Linking New Technology and Novel Customer Needs 799

Internal Corporate Venturing 878

Pt. 4 Enactment of Technology Strategy-Creating and Implementing a Development Strategy

New Product Development 1007

Building Competence/Capabilities Through New Product Development 1077

Pt. 5 Conclusion: Innovation Challenges in Established Firms

Credits 1235

Index 1238

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