Used - Good Hardcover. 5th Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business ...days; standard shipping takes 4-14 business days.Read moreShow Less
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
2008 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include ...any CDs, Infotracs, Access cards or other supplementary material.Read moreShow Less
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
Using a combination of text, readings, and cases, this book discusses how general managers can augment and develop a firm's capabilities for managing technological innovation. The third edition adds newer case studies such as Microsoft, Cisco Systems, and 3M. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Great book! Highly recommended for those in high tech involved in product strategy, specifically how to decide the critical decision of what to bring to market. Great companion piece to Reid Watts' "The Slingshot Syndrome", which graphically describes and analyzes how badly things can go wrong with these types of decisions. When you order this book (which you should, if you are in the business), do yourself a favor and add on (for $15) Watts' book as well.
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