Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

5.0 1
by Robert A. Burgelman
     
 

View All Available Formats & Editions

Burgelman,Maidique,and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text,readings,and cases. Based on reviewer response to a survey,the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition,the book has

Overview

Burgelman,Maidique,and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text,readings,and cases. Based on reviewer response to a survey,the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition,the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept,while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review,California Management Review,and Sloan Management Review.

Editorial Reviews

Booknews
Using a combination of text, readings, and cases, this book discusses how general managers can augment and develop a firm's capabilities for managing technological innovation. The third edition adds newer case studies such as Microsoft, Cisco Systems, and 3M. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780071263290
Publisher:
McGraw-Hill Companies, The
Publication date:
11/28/2008

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Strategic Management of Technology and Innovation 0 out of 5 based on 0 ratings. 0 reviews.