Strategic Management of Technology and Innovation / Edition 5

Hardcover (Print)
Rent
Rent from BN.com
$40.55
(Save 83%)
Est. Return Date: 06/15/2014
Buy New
Buy New from BN.com
$208.24
Buy Used
Buy Used from BN.com
$157.59
(Save 35%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $76.98
Usually ships in 1-2 business days
(Save 68%)
Other sellers (Hardcover)
  • All (14) from $76.98   
  • New (7) from $122.30   
  • Used (7) from $76.98   

Overview

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
Read More Show Less

Editorial Reviews

Booknews
Using a combination of text, readings, and cases, this book discusses how general managers can augment and develop a firm's capabilities for managing technological innovation. The third edition adds newer case studies such as Microsoft, Cisco Systems, and 3M. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780073381541
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 7/7/2008
  • Edition description: New Edition
  • Edition number: 5
  • Pages: 1280
  • Sales rank: 547,932
  • Product dimensions: 8.20 (w) x 10.10 (h) x 1.70 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Read More Show Less

Table of Contents

Pt. 1 Integrating Technology and Strategy: A General Management Perspective

Technological Innovation 13

Technological Innovation and Strategy 78

Pt. 2 Design and Implementation of Technology Strategy: An Evolutionary Perspective

Technological Evolution 253

Industry Context 388

Organizational Context 486

Strategic Action 577

Pt. 3 Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities

Internal and External Sources of Technology 719

Linking New Technology and Novel Customer Needs 799

Internal Corporate Venturing 878

Pt. 4 Enactment of Technology Strategy-Creating and Implementing a Development Strategy

New Product Development 1007

Building Competence/Capabilities Through New Product Development 1077

Pt. 5 Conclusion: Innovation Challenges in Established Firms

Credits 1235

Index 1238

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 20, 2002

    Highly Recommended

    Great book! Highly recommended for those in high tech involved in product strategy, specifically how to decide the critical decision of what to bring to market. Great companion piece to Reid Watts' "The Slingshot Syndrome", which graphically describes and analyzes how badly things can go wrong with these types of decisions. When you order this book (which you should, if you are in the business), do yourself a favor and add on (for $15) Watts' book as well.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)