Strategic Management of Technology and Innovation / Edition 4

Strategic Management of Technology and Innovation / Edition 4

by Robert Burgelman, Clayton Christensen, Steven Wheelwright, Steven C. Wheelwright
     
 

ISBN-10: 0072536950

ISBN-13: 9780072536959

Pub. Date: 10/24/2003

Publisher: McGraw-Hill Higher Education

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on

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Overview

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.

Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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Product Details

ISBN-13:
9780072536959
Publisher:
McGraw-Hill Higher Education
Publication date:
10/24/2003
Edition description:
Older Edition
Pages:
1224
Product dimensions:
7.40(w) x 11.50(h) x 1.50(d)

Table of Contents

Pt. 1 Integrating Technology and Strategy: A General Management Perspective

Technological Innovation 13

Technological Innovation and Strategy 78

Pt. 2 Design and Implementation of Technology Strategy: An Evolutionary Perspective

Technological Evolution 253

Industry Context 388

Organizational Context 486

Strategic Action 577

Pt. 3 Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities

Internal and External Sources of Technology 719

Linking New Technology and Novel Customer Needs 799

Internal Corporate Venturing 878

Pt. 4 Enactment of Technology Strategy-Creating and Implementing a Development Strategy

New Product Development 1007

Building Competence/Capabilities Through New Product Development 1077

Pt. 5 Conclusion: Innovation Challenges in Established Firms

Credits 1235

Index 1238

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