STRATEGIC MANAGEMENT PC BASED APPROACH

STRATEGIC MANAGEMENT PC BASED APPROACH

by Patrick B. McNamee
     
 

Although the concept of strategic management is widely recognized its practice is still not easy. Strategic Management: A PC-based approach aims to make its use more widespread. This straightforward guide to practical strategic management includes a free disk which will carry out all of the calculations in the text. It will thus enhance the understanding and use of… See more details below

Overview

Although the concept of strategic management is widely recognized its practice is still not easy. Strategic Management: A PC-based approach aims to make its use more widespread. This straightforward guide to practical strategic management includes a free disk which will carry out all of the calculations in the text. It will thus enhance the understanding and use of management skills. However the hook has been designed so that it is an integrated text, irrespective of whether the computer disk is used or not. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. Strategic Management: A PC-based approach will be essential reading for all those interested in strategic management, whether they are managers, MBA or final level business studies, accounting and marketing students.

Editorial Reviews

Booknews
For all those interested in strategic management, including managers and advanced business students, this guide to practical strategic management includes a disk which will carry out all the calculations in the text. The guide presents the core concepts in strategic management, a good knowledge of the language of strategy, and the computing skills to develop planning models. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780750605052
Publisher:
Elsevier Science & Technology Books
Publication date:
04/01/1993
Pages:
224

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