BN.com Gift Guide

Strategic Market Management / Edition 9

Paperback (Print)
Rent
Rent from BN.com
$28.83
(Save 80%)
Est. Return Date: 02/19/2015
Buy Used
Buy Used from BN.com
$90.10
(Save 37%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $12.43
Usually ships in 1-2 business days
(Save 91%)
Other sellers (Paperback)
  • All (13) from $12.43   
  • New (5) from $56.58   
  • Used (8) from $12.42   

Overview

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Read More Show Less

Editorial Reviews

Booknews
A textbook for management or business school courses in marketing strategy, strategic planning, policy administration, and similar subjects. Also suitable as a reference for managers. Covers the concepts of strategic market management, the analysis of external and internal factors, a variety of strategies, and implementation and planning. About a quarter of the text is new from the previous edition (no date noted). Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780470317242
  • Publisher: Wiley
  • Publication date: 12/30/2009
  • Edition description: Older Edition
  • Edition number: 9
  • Pages: 352
  • Sales rank: 1,252,690
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing and is the author of over seven books for both the practitioner and the student of marketing.
Read More Show Less

Table of Contents

Chapter 1 Strategic Market Management: An Overview

Part I  STRATEGIC ANALYSIS

Chapter 2 External and Customer Analysis

Chapter 3 Competitor Analysis

Chapter 4 Market/Submarket Analysis

Chapter 5 Environmental Analysis and Strategic Uncertainty

Chapter 6 Internal Analysis

Case Challenges for Part I

Part II CREATING AND IMPLEMENTING STRATEGIES

Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability

Chapter 8 Alternative Value Propositions

Chapter 9 Building and Managing Brand Equity

Chapter 10 Energizing the Business

Chapter 11 Leveraging the Business

Chapter 12 Creating New Businesses 

Chapter 13. Global Strategies

Chapter 14 Setting priorities for Businesses and brands—The Exit, Milk, and Consolidate Options

Chapter 15 From Silos to Synergy—Harnessing the Organization

Case Challenges for Part II

 - Hobart

 - Dove

 - Competing Against Wal-Mart

 - Contemporary Art

 - Sony vs. iPod

Appendix: Planning Form

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)