Strategic Market Management / Edition 9

Strategic Market Management / Edition 9

by David A. Aaker
     
 

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ISBN-10: 0470317248

ISBN-13: 9780470317242

Pub. Date: 12/30/2009

Publisher: Wiley

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy

Overview

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Product Details

ISBN-13:
9780470317242
Publisher:
Wiley
Publication date:
12/30/2009
Edition description:
Older Edition
Pages:
352
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)

Table of Contents

Chapter 1 Strategic Market Management: An Overview

Part I  STRATEGIC ANALYSIS

Chapter 2 External and Customer Analysis

Chapter 3 Competitor Analysis

Chapter 4 Market/Submarket Analysis

Chapter 5 Environmental Analysis and Strategic Uncertainty

Chapter 6 Internal Analysis

Case Challenges for Part I

Part II CREATING AND IMPLEMENTING STRATEGIES

Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability

Chapter 8 Alternative Value Propositions

Chapter 9 Building and Managing Brand Equity

Chapter 10 Energizing the Business

Chapter 11 Leveraging the Business

Chapter 12 Creating New Businesses 

Chapter 13. Global Strategies

Chapter 14 Setting priorities for Businesses and brands—The Exit, Milk, and Consolidate Options

Chapter 15 From Silos to Synergy—Harnessing the Organization

Case Challenges for Part II

 - Hobart

 - Dove

 - Competing Against Wal-Mart

 - Contemporary Art

 - Sony vs. iPod

Appendix: Planning Form

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