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Strategic Marketing Channel Management
     

Strategic Marketing Channel Management

by Donald J. Bowersox
 
This text focuses on one of the hottest research areas of the last five years. Written by a renowned author-team from Michigan State University,where one of the strongest channels programs in the country is offered,the text introduces channel considerations in international services and; emphasizes the importance and impact of information technology in channel

Overview

This text focuses on one of the hottest research areas of the last five years. Written by a renowned author-team from Michigan State University,where one of the strongest channels programs in the country is offered,the text introduces channel considerations in international services and; emphasizes the importance and impact of information technology in channel arrangements; and stresses the negotiation process.

Product Details

ISBN-13:
9780070067578
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/1992
Series:
McGraw-Hill Series in Marketing
Pages:
488

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