Strategic Marketing: Creating Competitive Advantage / Edition 2

Strategic Marketing: Creating Competitive Advantage / Edition 2

by Douglas West, John Ford, Essam Ibrahim
     
 

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ISBN-10: 0199556601

ISBN-13: 9780199556601

Pub. Date: 05/20/2010

Publisher: Oxford University Press, USA

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

Overview

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

Product Details

ISBN-13:
9780199556601
Publisher:
Oxford University Press, USA
Publication date:
05/20/2010
Edition description:
New Edition
Pages:
616
Product dimensions:
7.40(w) x 9.60(h) x 1.20(d)

Table of Contents

Part 1: Introduction

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