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Strategic Marketing: Creating Competitive Advantage
     

Strategic Marketing: Creating Competitive Advantage

by Douglas West, John Ford, Essam Ibrahim
 

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Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

Overview

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

Product Details

ISBN-13:
9780199273980
Publisher:
Oxford University Press, USA
Publication date:
06/28/2006
Edition description:
Older Edition
Pages:
552
Product dimensions:
9.60(w) x 7.40(h) x 1.00(d)

Meet the Author

Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.

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