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Strategic Marketing Management, 5th Edition / Edition 5
     

Strategic Marketing Management, 5th Edition / Edition 5

by Alexander Chernev
 

ISBN-10: 0982512635

ISBN-13: 9780982512630

Pub. Date: 08/01/2009

Publisher: Brightstar Media

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and

Overview

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Product Details

ISBN-13:
9780982512630
Publisher:
Brightstar Media
Publication date:
08/01/2009
Edition description:
Older Edition
Pages:
290
Product dimensions:
9.25(w) x 7.50(h) x 0.61(d)

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