Strategic Marketing Management, 6th Edition / Edition 6
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Strategic Marketing Management, 6th Edition / Edition 6

by Alexander Chernev
     
 

ISBN-10: 1936572001

ISBN-13: 9781936572007

Pub. Date: 08/01/2011

Publisher: Cerebellum Press

Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and…  See more details below

Overview

Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Product Details

ISBN-13:
9781936572007
Publisher:
Cerebellum Press
Publication date:
08/01/2011
Edition description:
Older Edition
Pages:
220
Product dimensions:
7.50(w) x 9.25(h) x 0.46(d)

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