Strategic Marketing Management Cases / Edition 6

Strategic Marketing Management Cases / Edition 6

by David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
     
 

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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Overview

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Product Details

ISBN-13:
9780256261257
Publisher:
McGraw-Hill Companies, The
Publication date:
07/28/1998
Series:
Series in Marketing
Edition description:
Older Edition

Meet the Author

Table of Contents

Pt. IMarket-Driven Strategy
Case 1-1Enterprise Rent-A-Car14
Case 1-2Coca-Cola (Japan) Company27
Case 1-3Battered Women Fighting Back!36
Case 1-4Wind Technology45
Case 1-5The Metropolitan Museum of Art51
Case 1-6California Valley Wine Company66
Pt. IIMarket Orientation and Organizational Learning
Case 2-1Navistar International Transportation Corporation87
Case 2-2Floral Farms97
Case 2-3Quality Plastics International S.A. de C.V.104
Case 2-4Food Lion, Inc.111
Case 2-5Banco Nacional de Comercio Exterior, S.N.C.122
Case 2-6Optical Fiber Corporation132
Pt. IIIGrowth Strategies
Case 3-1Golden Valley Microwave Foods, Inc.152
Case 3-2Blockbuster Entertainment Corporation159
Case 3-3SystemSoft Corporation172
Case 3-4Angostura Bitters, Inc.183
Case 3-5The Bacova Guild, Ltd.191
Case 3-6The Faith Mountain Company206
Pt. IVMarket Target Strategies
Case 4-1Amtech Corporation238
Case 4-2During AG (Fottle)250
Case 4-3Murphy Brewery Ireland, Limited264
Case 4-4Shorin-Ryu Karate Academy279
Case 4-5LoJack Corporation295
Case 4-6Algonquin Power and Light Company307
Pt. VMarketing Relationship Strategies
Case 5-1ABB Traction Inc.323
Case 5-2Ambrosia Corporation-San August332
Case 5-3Electro-Products Limited347
Case 5-4Southern Home Developers354
Case 5-5Konark Television India365
Case 5-6Powrtron Corporation375
Case 5-7Taurus Hungarian Rubber Works385
Pt. VIMarketing Program Development
Case 6-1Dunkin' Donuts411
Case 6-2Rollerblade, Inc.418
Case 6-3L'Oreal Nederland B.V.424
Case 6-4Apache Power, Inc.434
Case 6-5Capital440
Case 6-6National Breweries461
Case 6-7Chemical Additives Corporation-Specialty Products Group469
Pt. VIIPlanning, Organizing, and Implementing Marketing Plans and Assessing Performance
Case 7-1CUTCO International491
Case 7-2Yoplait USA521
Case 7-3Cima Mountaineering, Inc.527
Case 7-4Longevity Healthcare Systems, Inc.544
Case 7-5La-Z-Boy Chair Company559
Case 7-6Bear Creek Golf Range576
Case 7-7Wentworth Industrial Cleaning Supplies591
App. AMarketing Financial Analysis606
App. BGuide to Case Analysis612
Index of Cases623

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