Strategic Marketing Management Cases W/Excel Spreadsheets / Edition 7

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More About This Textbook


Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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Product Details

  • ISBN-13: 9780072514827
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/28/2001
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 696
  • Product dimensions: 8.40 (w) x 10.00 (h) x 1.10 (d)

Table of Contents

Pt. I Market-Driven Strategy
Case 1-1 Enterprise Rent-A-Car 14
Case 1-2 Coca-Cola (Japan) Company 27
Case 1-3 Battered Women Fighting Back! 36
Case 1-4 Wind Technology 45
Case 1-5 The Metropolitan Museum of Art 51
Case 1-6 California Valley Wine Company 66
Pt. II Market Orientation and Organizational Learning
Case 2-1 Navistar International Transportation Corporation 87
Case 2-2 Floral Farms 97
Case 2-3 Quality Plastics International S.A. de C.V. 104
Case 2-4 Food Lion, Inc. 111
Case 2-5 Banco Nacional de Comercio Exterior, S.N.C. 122
Case 2-6 Optical Fiber Corporation 132
Pt. III Growth Strategies
Case 3-1 Golden Valley Microwave Foods, Inc. 152
Case 3-2 Blockbuster Entertainment Corporation 159
Case 3-3 SystemSoft Corporation 172
Case 3-4 Angostura Bitters, Inc. 183
Case 3-5 The Bacova Guild, Ltd. 191
Case 3-6 The Faith Mountain Company 206
Pt. IV Market Target Strategies
Case 4-1 Amtech Corporation 238
Case 4-2 During AG (Fottle) 250
Case 4-3 Murphy Brewery Ireland, Limited 264
Case 4-4 Shorin-Ryu Karate Academy 279
Case 4-5 LoJack Corporation 295
Case 4-6 Algonquin Power and Light Company 307
Pt. V Marketing Relationship Strategies
Case 5-1 ABB Traction Inc. 323
Case 5-2 Ambrosia Corporation-San August 332
Case 5-3 Electro-Products Limited 347
Case 5-4 Southern Home Developers 354
Case 5-5 Konark Television India 365
Case 5-6 Powrtron Corporation 375
Case 5-7 Taurus Hungarian Rubber Works 385
Pt. VI Marketing Program Development
Case 6-1 Dunkin' Donuts 411
Case 6-2 Rollerblade, Inc. 418
Case 6-3 L'Oreal Nederland B.V. 424
Case 6-4 Apache Power, Inc. 434
Case 6-5 Capital 440
Case 6-6 National Breweries 461
Case 6-7 Chemical Additives Corporation-Specialty Products Group 469
Pt. VII Planning, Organizing, and Implementing Marketing Plans and Assessing Performance
Case 7-1 CUTCO International 491
Case 7-2 Yoplait USA 521
Case 7-3 Cima Mountaineering, Inc. 527
Case 7-4 Longevity Healthcare Systems, Inc. 544
Case 7-5 La-Z-Boy Chair Company 559
Case 7-6 Bear Creek Golf Range 576
Case 7-7 Wentworth Industrial Cleaning Supplies 591
App. A Marketing Financial Analysis 606
App. B Guide to Case Analysis 612
Index of Cases 623
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