Strategic Marketing Management Cases W/Excel Spreadsheets / Edition 7by David W. Cravens, Charles W. Lamb, Victoria L. Crittenden, Charles W. Lamb
Pub. Date: 09/28/2001
Publisher: McGraw-Hill Companies, The
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies. See more details below
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
- McGraw-Hill Companies, The
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 8.40(w) x 10.00(h) x 1.10(d)
Table of Contents
Market Orientation and Organizational Learning
Case1-1: Enterprise Rental-A-Car: Selling the Dream (video case)
Case1-2: Medical Products Inc.: Developing New Products for the 21st Century
Case1-3: The Boston Red Sox
Case1-4: Battered Women Fighting Back!
Case1-6: The Metropolitan Museum of Art
Case1-7: Bear Creek Golf Range
Case1-8: E-Business: Sun Microsystems Inc."Sun's Bid to Rule the Web"
Part 2 Marketing Program Development
Case2-1: Dunkin' Donuts (video case)
Case2-2: Medical Products Inc.: The "Wolverine" Project
Case2-3: L'Oreal Nederland B.V.
Case2-4: The New York Islanders Hockey Club, Inc.
Case2-5: Pfizer, Inc. Animal Health Products (A)
Case2-6: Apache Power, Inc.
Case2-7: E-Business: Oracle Corp."Why It's Cool Again"
Part 3 Growth Strategies
Case3-1: Rollerblade, Inc.: Doing Business in a Mature Market (video case)
Case3-2: Blair Water Purifiers India
Case3-3: SystemSoft Corporation
Case3-4: Transvit of Novgorod, Russia
Case3-5: Shorin-Ryu Karate Academy
Case3-6: Taurus Hungarian Rubber Works
Case3-7: E-Business: Vignette Corp."Making the Web Go"
Part 4 Innovation and Strategic Brand Management
Case4-1: Coca-Cola(Japan)Company (video case)
Case4-2: The American Express Corporate Purchasing Card
Case4-3: The Quaker Oats Company, Gatorade, and Snapple Beverage
Case4-5: Cima Mountaineering, Inc.
Case4-6: Murphy Brewing Ireland, Limited
Case4-7: Slendertone (A)
Case4-8: E-Business: AOL Time Warner"Welcome to the 21st Century"
Part 5 Supply Chain Management and Partnership Alignment
Case5-1: Aligator Records (video case)
Case5-2: Electro-Products Limited
Case5-3: Konark Television India
Case5-4: San Miguel CorporationSpecialty Products Group
Case5-5: Camar Automotive Hoist
Case5-6: Wentworth Industrial Cleaning Supplies
Case5-7: E-Business: Avon Products, Inc."The New Calling"
Part 6 Cross-Functional Integration
Case6-1: Navistar International Transportation Corporation (video case)
Case6-2: Floral Farms
Case6-3: The National Bicycle Industrial Co.
Case6-4: Powtron Corporation
Case6-5: Chemical Additives CorporationSpecialty Products Group
Case6-6: Southern Home Developers
Case6-7: Quality Plastics International S.A. de C.V.
Case6-8: E-Business: Intel"The New Intel"
Part 7 Implementing Marketing Plans and Assessing Performance
Case7-1: CUTCO International (video case)
Case7-2: The Bacova Guild, Ltd.
Case7-3: Pfizer, Inc. Animal Health Products (B)
Case7-4: Calloway Golf Company
Case7-5: Wind Technology
Case7-6: Slendertone (B)
Case7-7: Longevity Healthcare Systems, Inc.
Case7-8: E-Business: Amazon.com, Inc."Can Amazon Make It?"
Marketing Financial Analysis
Guide to Case Analysis
Index of Cases
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