Strategic Marketing Management Cases W/Excel Spreadsheets / Edition 7

Strategic Marketing Management Cases W/Excel Spreadsheets / Edition 7

by David W. Cravens, Charles W. Lamb, Victoria L. Crittenden, Charles W. Lamb
     
 

ISBN-10: 0072514825

ISBN-13: 9780072514827

Pub. Date: 09/28/2001

Publisher: McGraw-Hill Companies, The

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.  See more details below

Overview

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Product Details

ISBN-13:
9780072514827
Publisher:
McGraw-Hill Companies, The
Publication date:
09/28/2001
Edition description:
New Edition
Pages:
696
Product dimensions:
8.40(w) x 10.00(h) x 1.10(d)

Table of Contents


Part 1
Market Orientation and Organizational Learning
Case1-1: Enterprise Rental-A-Car: Selling the Dream (video case)
Case1-2: Medical Products Inc.: Developing New Products for the 21st Century
Case1-3: The Boston Red Sox
Case1-4: Battered Women Fighting Back!
Case1-5: Filterfresh
Case1-6: The Metropolitan Museum of Art
Case1-7: Bear Creek Golf Range
Case1-8: E-Business: Sun Microsystems Inc.—"Sun's Bid to Rule the Web"
Part 2 Marketing Program Development
Case2-1: Dunkin' Donuts (video case)
Case2-2: Medical Products Inc.: The "Wolverine" Project
Case2-3: L'Oreal Nederland B.V.
Case2-4: The New York Islanders Hockey Club, Inc.
Case2-5: Pfizer, Inc. Animal Health Products (A)
Case2-6: Apache Power, Inc.
Case2-7: E-Business: Oracle Corp.—"Why It's Cool Again"
Part 3 Growth Strategies
Case3-1: Rollerblade, Inc.: Doing Business in a Mature Market (video case)
Case3-2: Blair Water Purifiers India
Case3-3: SystemSoft Corporation
Case3-4: Transvit of Novgorod, Russia
Case3-5: Shorin-Ryu Karate Academy
Case3-6: Taurus Hungarian Rubber Works
Case3-7: E-Business: Vignette Corp.—"Making the Web Go"
Part 4 Innovation and Strategic Brand Management
Case4-1: Coca-Cola(Japan)Company (video case)
Case4-2: The American Express Corporate Purchasing Card
Case4-3: The Quaker Oats Company, Gatorade, and Snapple Beverage
Case4-4: Cruisers
Case4-5: Cima Mountaineering, Inc.
Case4-6: Murphy Brewing Ireland, Limited
Case4-7: Slendertone (A)
Case4-8: E-Business: AOL Time Warner—"Welcome to the 21st Century"
Part 5 Supply Chain Management and Partnership Alignment
Case5-1: Aligator Records (video case)
Case5-2: Electro-Products Limited
Case5-3: Konark Television India
Case5-4: San Miguel Corporation—Specialty Products Group
Case5-5: Camar Automotive Hoist
Case5-6: Wentworth Industrial Cleaning Supplies
Case5-7: E-Business: Avon Products, Inc.—"The New Calling"
Part 6 Cross-Functional Integration
Case6-1: Navistar International Transportation Corporation (video case)
Case6-2: Floral Farms
Case6-3: The National Bicycle Industrial Co.
Case6-4: Powtron Corporation
Case6-5: Chemical Additives Corporation—Specialty Products Group
Case6-6: Southern Home Developers
Case6-7: Quality Plastics International S.A. de C.V.
Case6-8: E-Business: Intel—"The New Intel"
Part 7 Implementing Marketing Plans and Assessing Performance
Case7-1: CUTCO International (video case)
Case7-2: The Bacova Guild, Ltd.
Case7-3: Pfizer, Inc. Animal Health Products (B)
Case7-4: Calloway Golf Company
Case7-5: Wind Technology
Case7-6: Slendertone (B)
Case7-7: Longevity Healthcare Systems, Inc.
Case7-8: E-Business: Amazon.com, Inc.—"Can Amazon Make It?"
Appendix A
Marketing Financial Analysis
Appendix B
Guide to Case Analysis
Index of Cases

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