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Strategic Marketing Management

Overview

Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This text has been revised with new concepts and illustrative examples to show your students how to develop a complete management system.
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Overview

Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This text has been revised with new concepts and illustrative examples to show your students how to develop a complete management system.
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Editorial Reviews

Booknews
A textbook for management or business school courses in marketing strategy, strategic planning, policy administration, and similar subjects. Also suitable as a reference for managers. Covers the concepts of strategic market management, the analysis of external and internal factors, a variety of strategies, and implementation and planning. About a quarter of the text is new from the previous edition (no date noted). Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780471871101
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/1/1984
  • Pages: 336

Table of Contents

Ch. 1 Business Strategy: The Concept and Trends in Its Management 3
Ch. 2 Strategic Market Management: An Overview 18
Ch. 3 External Analysis Overview and Customer Analysis 39
Ch. 4 Competitor Analysis 58
Ch. 5 Market Analysis 78
Ch. 6 Environmental Analysis and Dealing with Strategic Uncertainty 98
Ch. 7 Internal Analysis 114
Ch. 8 Obtaining a Sustainable Competitive Advantage 141
Ch. 9 Differentiation Strategies 163
Ch. 10 Obtaining an SCA - Low Cost, Focus, and the Preemptive Move 181
Ch. 11 Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration 203
Ch. 12 Diversification 222
Ch. 13 Strategies in Declining and Hostile Markets 239
Ch. 14 Global Strategies 255
Ch. 15 Implementing the Strategy 277
Ch. 16 Formal Planning Systems 294
App Planning Forms 307
Index 321
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