Strategic Marketing Management: A Process Based Approach / Edition 1

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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

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Editorial Reviews

From the Publisher

"Moutinho and Southern are noted for an innovative and imaginative approach to the teaching of marketing. These principles underpin the approach adopted in this book and it is one that provides a novel integration of theory and practice in relation to strategic marketing." Christine Ennew Professor of Marketing, Nottingham University Business School

"The main strength… lies in the up to date knowledge on academic literature." Bernard Cova, Euromed Management

"Clearly written [and] easy to read" Bernard Cova, Euromed Management

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Product Details

  • ISBN-13: 9781844800001
  • Publisher: Cengage Learning EMEA Higher Education
  • Publication date: 11/18/2009
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 512
  • Product dimensions: 7.70 (w) x 10.10 (h) x 0.90 (d)

Meet the Author

Luiz Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA, as well as visiting Professorship positions in Taiwan, Lithuania, Slovenia, Portugal, New Zealand and Brazil. He has been a Director of Doctoral programme for seventeen years, (i.e. for the Confederation of Scottish Business Schools, Cardiff Business School and School of Business and Management, University of Glasgow). Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He has published nineteen books and has published extensively in academic journals both in the UK and the USA, e.g. Journal of Business Research, European Journal of Marketing, etc. Current research interests include mathematical and computer modelling in marketing, consumer behaviour, and marketing of services. He is the Editor of the Journal of Modelling in Marketing and Management (JM2).

Geoff Southern is Director of MSc Programmes in Management at the University of Glasgow. An engineer by training he combined study with work in the electrical construction and machine tool industries before going on to complete a PhD in shipbuilding. Following a period in the UK national ship research institution, he entered academia and has researched and taught at Newcastle and Hull Universities before joining the University of Glasgow to teach Operations Management in the Business School. At Glasgow he was Director of the MBA before being appointed to his present post as Director of the MSc in Management. Under his direction the programme has grown from 28 to about 200 students in about four years, and the number of specialist streams has increased from two to eight. He now concentrates on innovative teaching and programme design to satisfy the ever-increasing demands of international management students.

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Table of Contents

PART I: Introduction: Marketing and Business Processes 1. Marketing and Process Based Management - Luiz Moutinho and Geoff Southern, University of Glasgow 2. Customer Focused Management - H Timmermans, E M Van Raaij, Eindhoven University of Technology, and W F Van Raaij, University of Tilburg PART II: Future Predicting Processes (Scenario Building and Forecasting) 3. Environmental Scanning and Strategy - Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester 4. Demand Management (Market and Technology Forecasting) - Luiz Moutinho and Geoff Southern, University of Glasgow PART III: Data Management Processes 5. Strategic Corporate Knowledge - Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, University of Glasgow 6. Strategic Information Systems - Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, Glasgow Caledonian University 7. Marketing Measurement and Analysis - Graeme Hutcheson, University of Manchester and Luiz Moutinho, University of Glasgow PART IV: Keeping existing customer processes: (Order Fulfilment) 8. Market Value Chain Management - Geoff Southern and Luiz Moutinho, University of Glasgow 9. Customer Relationship Management and Marketing Insights - Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England 10. Operations and Marketing Programming - Luiz Moutinho & Geoff Southern, University of Glasgow 11. Distribution Product Category Management and New Delivery Channels - Andrew Newman and Tony Conway, University of Manchester PART V: Getting new customers processes: (Order Acquisition) 12. Market to Collection (Marketing mix management and Financial Management) - James Wilson and Luiz Moutinho, University of Glasgow 13. Reputation Management (Corporate Image and Communication) - P. J. Kitchen and Tom Watson, University of Hull 14. Innovation Management, Time to market and solutions design. - J Lászlo, Szechenyi István University, and P Judit, University of West Hungary PART VI: Infrastructure processes: Organisational Development and Co-ordination. 15. Solutions Design - G Southern and L Moutinho, University of Glasgow 16. Strategic Planning Effectiveness and Performance Measurement. - Geoff Southern and Luiz Moutinho, both University of Glasgow 17. Financial Appropriation and return (budgeting, allocation of resources)- James Wilson and Luiz Moutinho, University of Glasgow 18. Strategic Brand Management. - Simon Knox and Stan Maklan, Cranfield University 19. Managing the Marketing and e business interface - Prof K H Huarng and Charles S Chien, Feng Chia University 20. Cross Boundary and Global (International) Management - C.Lucas, Lisbon PART VII: Conclusion: The Future 21. Future trends in process based marketing management. - Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE)
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